Outdoor advertising is one of the oldest and most prominent ways for business owners to market their products and services. Effective outdoor advertising is a great way to impact audiences consistently and on a large scale.
However, with the overwhelming amount of sensory overload around us, it’s difficult to catch a consumer’s attention. That’s why it’s important to know how to use outdoor advertising effectively. This article will look at the various types and provide tips for effective outdoor advertising to make sure your advertising is bringing in customers.
Types of Outdoor Advertising
There are many different types of outdoor advertising. They include:
- Billboard advertising
- Point of sale displays: Usually found near the checkout counter to attract impulse buyers
- Street furniture: Advertising found on bus shelters, kiosks, telephone booths, etc.
- Mobile billboards: Found on the side of a truck or bus
- Guerilla advertising: Low cost, unconventional marketing and usually involving an outdoor public display
Outdoor marketing is an effective way to market. However, when it is not done correctly it only serves to promote brand awareness, not to bring customers in the door. Outdoor advertising usually delivers a limited amount of information to customers that must be absorbed in a short amount of time.
Therefore, it’s important to keep the message you’re sending through this type of advertising short and to the point. Expect to follow up with indoor advertising, such as direct mail, radio, print and the internet to effectively get customers to buy your product.